About us

Thank you for visiting our long awaited online boutique! As you know if you've shopped in any of our locations, personal styling is what we are known for, what we live for, & what makes our job so much fun. Rochelle LaRue Gallo, owner of Rochelle's Boutiques, began these one of a kind boutiques 15 years ago in the beautiful little seasonal beach town of Watch Hill, RI. As a sophomore in college with her father as her guide, Rochelle's first seasonal location was opened in May of 2003 and run solely by Rochelle for the first 5 years before hiring any employees. Every year things continued to grow. Due to an amazing customer demand for year round service and unique merchandise, Rochelle's of Mystic was opened in the fall of 2010 as our first year round boutique. A year later it expanded to twice its size and things continued to grow. In the spring of 2012, our Watch Hill location was able to expand to the beautiful corner store across the street where it is now located, doubling our space and merchandise selection. In the spring of 2014, Rochelle's of Newport was opened on Lower Thames in Newport, RI. Two years later, it moved locations quadrupling its size in a beautiful floor to ceiling corner space where it is now located. Rochelle's would never be able to have the success it does today without customers like you who appreciate unique items, USA made merchandise, & our love of fashion and personal styling.Thank you for visiting and please stop back often to see what is new online and in store as we receive new arrivals daily from all your favorite brands like Free People, BB Dakota, & En Creme to brands we find from across the globe only available in boutiques like ours. Please also like us on Facebook and follow us on Instagram for all of the latest outfits that inspire us as well as in store events and specials.