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Our Story

Welcome to Rochelle's Boutiques online store! Rochelle LaRue Gallo, owner of Rochelle's Boutiques, began these one of a kind boutiques 21 years ago in the beautiful little seasonal beach town of Watch Hill, RI. As a sophomore in college at URI majoring in TMD with her father as her guide, Rochelle's first location was opened in April of 2003. Due to overwhelming customer demand for a year round  location, Rochelle's of Mystic on Cottrell Street in downtown Mystic was opened in the fall of 2010 as our first year round boutique. A year later it expanded to twice its size. In the spring of 2012, our Watch Hill location was able to expand to the beautiful corner store across the street where it is now located. In the spring of 2014, Rochelle's of Newport was opened in Newport, RI. Two years later, it moved locations quadrupling its size in a beautiful floor to ceiling corner space where it is now located on Lower Thames. In the Spring of 2018, Rochelle's opened a second location in Mystic, CT on Main Street with a different assortment of handpicked items than our original location on Cottrell street. In May of 2021 we launched our 5th location in Edgartown in Martha's Vineyard. And just recently, we open our 6th location in Sarasota Florida! 

Rochelle's would never be able to have the success it does today without customers like you who appreciate trendy & unique items, USA made merchandise, & our love of fashion and personal styling. All items in all of locations are handpicked by Rochelle and her amazing team of buyers & there is a different and unique selection of women's clothing, jewelry, accessories & shoes at all locations. We photograph & style all of our own items. All of our stores receive new arrivals daily and add new online arrivals every Friday. 

Today, Rochelle still loves to be in the stores styling all of her fabulous customers. When she isn't working she's likely to be found at the beach, on her boat, & hanging out with her hubby and two beautiful little girls.

Thank you for visiting and please stop back often to see what we are up to next! Follow us on Instagram for all of the latest outfits that inspire us as well as in store events and sales. 

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