About Rochelle's Boutiques - Rochelle's Boutique

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About Rochelle's Boutiques

Welcome to Rochelle's Boutiques online! As you know if you've shopped in any of our locations, personal styling is what we are known for, what we live for, & what makes our job so much fun. Rochelle LaRue Gallo, owner of Rochelle's Boutiques, began these one of a kind boutiques 19 years ago in the beautiful little seasonal beach town of Watch Hill, RI. As a sophomore in college with her father as her guide, Rochelle's first seasonal location was opened in April of 2003. Due to overwhelming customer demand for a year round  location, Rochelle's of Mystic on Cottrell Street in downtown Mystic was opened in the fall of 2010 as our first year round boutique. A year later it expanded to twice its size. In the spring of 2012, our Watch Hill location was able to expand to the beautiful corner store across the street where it is now located. In the spring of 2014, Rochelle's of Newport was opened on Lower Thames in Newport, RI. Two years later, it moved locations quadrupling its size in a beautiful floor to ceiling corner space where it is now located. In the Spring of 2018, Rochelle's opened a second location in Mystic, CT on Main Street. Then in the summer 0f 2020, we opened our fifth location in the Velvet Mill in Stonington, CT. This summer of 2021 we're planning to open our 6th location in Martha's Vineyard. 

Rochelle's would never be able to have the success it does today without customers like you who appreciate unique items, USA made merchandise, & our love of fashion and personal styling. Thank you for visiting and please stop back often to see what we are up to next! We photograph & style all of our own pictures and add new online arrivals weekly and in store we receive new arrivals daily. All items in all of locations are handpicked by Rochelle and her amazing team of buyers & managers & there is a different and unique selection of women's clothing, shoes, jewelry & accessories at all locations. Be sure to follow us on Instagram for all of the latest outfits that inspire us as well as in store events and sales. 

Today, Rochelle still loves to be in the stores styling all of our fabulous customers. When she isn't working she's likely to be found at the beach, traveling, or hanging out with her hubby and two beautiful little girls. 

  • Rochelle's On Main

    42 West Main Street
    Mystic, CT 06355

    860.980.3224

    Sunday - Thursday 10:00 - 7:00pm
    Friday & Saturday 10:00 - 8:00pm

    Get directions →

    Mystic, CT
  • Rochelle's On Cottrell

    11 Cottrell Street
    Mystic, CT 06355

    860.415.9445

    Sunday - Thursday 10:00 - 7:00pm
    Friday & Saturday 10:00 - 8:00pm

    Get directions →

    Mystic, CT
  • Rochelle's Of Newport

    381 Thames Street
    Newport, RI 02840

    401.619.5528

    Sunday - Thursday 10:00 - 7:00pm
    Friday & Saturday 10:00 - 8:00pm

    Get directions →

    Newport, RI
  • Rochelle's Of Watch Hill

    117 Bay Street
    Watch Hill 02891

    401.596.1035

    Sunday - Thursday 10:00 - 7:00pm
    Friday & Saturday 10:00 - 8:00pm

    Get directions →

    Watch Hill
  • Rochelle's Boutiques

    22 Bayview Ave Unit 77
    Stonington, CT 06378

    860.514.8647

    Friday 11:00 - 7:00pm Saturday 9:00 - 7:00pm Sunday 10:00 - 6:00pm

    Get directions →

    Stonington, CT